The launch of the SS15 collections from MLPR & Bright Light PR was a glossy and glamorous affair. Held over two days at the beautiful and centrally located Westbury Hotel, we showcased a compelling mix of luxury, lifestyle and high street brands offering up everything from jewels and undies to handbags and glad rags.
All of our target press popped in including RED, Vogue, Cosmopolitan, ELLE, InStyle, Good Housekeeping, Marie Claire, Stylist, Grazia, Look, Brides, Daily Mail, YOU, Stella, Harper’s Bazaar and the Evening Standard. The fabulous X-Factor stylist Gemma Sheppard came with a crew, who were filming her for a day in the life feature for the Daily Mail – so check out the footage http://www.dailymail.co.uk/video/femail/video-1136959/Femail-goes-scenes-X-Factor-stylist-Gemma.html
To ensure maximum engagement with the press and bloggers during the event, we featured the latest Gif Gif Photobooth in the Bright Light area. This brilliant app takes a collection of snaps in the space of few seconds and turns them into a moving image. We couldn’t help but create some hilarious films of the MLPR & Bright Light teams, and press and bloggers joined the fun creating their own gifs, which were shared via Facebook, Twitter and Instagram.