Chica Boutique
MLPR has been appointed to handle the PR for designer dress label, Chica and to launch its new diffusion line, Ingenue in April 2010.
Chica's beautiful bright dresses have often graced the red-carpet with celebrity fans ranging from Alexandra Burke, Nadine Coyle, Mylene Class to Helen Mirren and Tess Daly.
The labels have been founded by three Irish sisters Mena, Josette and Mary-Kate who opened their first boutique in Dublin in 2002, and a second in London's Spitalfields market in 2007.
Chica Boutique, 14 Market Street, Spitalfields Market, London E1 6DT
Selected Press Highlights
Country and Town House September 2010
