Ingenue London SS13 collection with its bright floral, graphic prints, has become a cult label for women who want dresses that fit into their lifestyle, with its focus on flattering and wearable styles. The feminine shapes work from day to evening and are perfect for parties, weddings and holidays. With over 300 stockists worldwide, the Ingenue London fanbase is growing, with women such as Helen Mirren and Emma Bunton loving the dresses.
Ingenue London creative director Mena Ryan set up the label over two years ago after years of working in the retail industry. She identified a gap in the market for dresses that work for women who want a fashionable look, rather than a statement trend. With Ingenue London, the women wear the dresses – the dresses don’t wear the women!
SS13 was influenced by London style with the feel and spirit of Parisian chic and California effortlessness. This season sees an expansion into tops and wide palazzo trousers. Check out the full selection on www.ingenuelondon.com