Thomas Lyte
"I received a call in May 2009 from the CEO of one of the UK’s most influential sports brands, he said “your three pages of coverage in the Sunday Times Magazine, for Thomas Lyte, is the best piece of Public Affairs I have ever encountered”. This press was achieved by the creative PR Boutique, MLPR.
In our time working with MLPR, they undoubtedly put Thomas Lyte on the media map. A delight to work with, uniquely combining classic Press Relations with a capability to think laterally and deal with the new media landscape.
The account team at MLPR know how to generate media coverage, having gained over 50 different brand stories and product placement pieces for Thomas Lyte in key publications in their first year.
I believe it would be difficult for any PR team to match their media relations talent."
Kevin Baker,
CEO Thomas Lyte
Thomas Lyte is a new English luxury brand, featuring beautiful handcrafted gifts as well as innovative travel and business accessories.
It was launched in October 2007. Since the launch in October 2007, the following editorial has been achieved in five months:
14 product placements
Including: How to Spend It;
Gay Times; Telegraph Magazine;
ES Magazine
18 features and style news
Including: Independent; Financial Times; City AM
MLPR is working with The Craft Council to launch The Thomes Lyte Modern Heritage Award 2008 and are in the process of developing partnerships with high profile events and charities.
Selected Press Highlights
Financial Times, December 2007
Evening Standard, October 2007
How to Spend It, December 2007
